Strategic Counseling

Our clients' goals are as individual as our clients themselves. We bring years of success in helping clients design and execute patent strategies to achieve their unique objectives, whether they are innovative start-ups, multinational corporations, research universities, buy-out targets, or other type of IP-driven organization. We understand that while IP for one company is a means to protect current market share and US manufacturing base; for another company, IP is a tool to provide access to venture capital; and for a third company it can provide entry into a new product market. For a university, IP can provide licensing revenues, support spin-offs, and attract grants; while for a small-cap company, IP may be an integral component of its preferred exit strategy. And of course not all organizations can devote the same level of resources to acquiring and maintaining patents.

We help our clients achieve their objectives by planning, modifying, and executing IP strategies that achieve a competitive advantage consistent with their start-to-finish-line goals. Senniger Powers brings much more to the table than high quality patent prosecution skills. Our team provides counsel and accomplishment in the following areas:

  • IP asset acquisition
  • Patent prosecution strategies
  • Asset licensing
  • Clearance
  • Cross-licensing and enforcement strategies
  • Validity/Infringement analyses and opinions
  • Competitor portfolio analysis
  • Client portfolio assessment and analysis

Recent IP Headlines


Supreme Court Expands the Territorial Scope of Lost Profits Damages

On June 22, 2018, in the case WesternGeco LLC v. ION Geophysical Corp. No. 16–1011, the Supreme Court held that 35 U.S.C. § 284 allows a patentee to recover foreign lost profits when the patentee proves infringement under 35 U.S.C. § 271(f)(2).


Federal Circuit Makes It Tougher on Coke to Protect Its ZERO Brand Name

On June 20, 2018, the Federal Circuit held that the Trademark Trial and Appeal Board ("the Board") applied the wrong legal framework in determining the genericness of a number of The Coca-Cola Company's ("Coca-Cola") registered trademarks incorporating the term ZERO. The court vacated the Board's decision, and remanded the case back to the Board for further proceedings consistent with its ruling.


Chambers USA Recognizes Senniger Powers, Three Partners

Once again, Chambers USA has recognized Senniger Powers for its high-quality professionals and expertise in the intellectual property field.


Supreme Court:  IPR Patent Challenges Survive, with Modification

On April 24, 2018, the Supreme Court decided two cases involving patent law: Oil States Energy Services, LLC v. Greene’s Energy Group, LLC and SAS Institute Inc. v. Iancu. 


Federal Circuit Rules Ban on Scandalous and Immoral Trademarks Unconstitutional

On December 15, 2017, the Federal Circuit held that the Lanham Act’s ban on registering scandalous or immoral marks is an unconstitutional restriction of free speech.


Tietz Named as New Partner

Senniger Powers is pleased to announce that Paul D. Tietz has been elected to the partnership effective January 2018.

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